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Certificate in Esports Marketing

The Certificate in Esports Marketing is designed to enhance a student’s knowledge and skills in marketing for esports, one of the fastest-growing segments within sports and entertainment, and to address a skills gap within the industry. Students from any major or background will benefit from enhancing their marketing skills and knowledge, participating in experiential learning activities, and engaging with industry professionals. One of the major components of esports is its diverse revenue streams which include sponsorships, advertising, ticket sales, merchandise, streaming, and media rights. Understanding and leveraging these streams effectively is key to an organization's competitive advantage. Thus, in addition to fundamentals of marketing for the esports industry, students in the certificate will have the opportunity to learn about sales and sponsorships, digital marketing and viewership, consumer behavior insights for esports, and esports marketing strategy.

Deadline to make major changes or add minor(s)/certificate(s)

Admission dates/deadlines
Admit TermDeadlineResume Processing*
Summer 2024March 25, 2024May 15, 2024
Fall 2024June 28, 2024September 4, 2024
Spring 2025November 8, 2024January 14, 2025
  • Who should enroll?

    While the knowledge, skills, and experience gained in this certificate will be applicable to many careers, it is especially appropriate for those considering careers in:

    • Esports marketing, including facilitating brand partnerships, merchandising, sales and sponsorships.
    • Event management, including ticket sales, sponsorships, event logistics, media rights, and content production.
    • Content creation and streaming, including fostering global engagement and viewership growth.
    • Entrepreneurship and marketing strategy, including management of go-to-market strategies and revenue generation and the design and execution of strategic initiatives in esports and other dynamic industries. 
  • Courses

    To earn the certificate in esports marketing, students must complete five courses (15 credit hours) with no individual course grade below a "C".

    Required Courses (5 courses, 15 credit hours)

    MAR 4718 Introduction to Esports Marketing
    MAR 4719 Esports Marketing Strategic Boldness
    MAR 4504 Esports Consumer Behavior Insights
    MAR 4411 Esports Sales
    MAR 4363 Digital Marketing and Esports Viewership

  • Admission Requirements

    To apply, please consult your primary advisor to ensure there is room in your graduation plan to include the certificate program and have them place a note on your file. Next, submit a request by the deadline via go.fiu.edu/cbadvise. You’ll receive a response regarding the next step through the Panther Success Network (PSN).